About SAP CRM
CRM stands for customer relationship management. By definition, it covers all the ways you manage customer relationships across sales, marketing, customer service, and e-commerce. With CRM software, you can automate and integrate these customer-facing activities. Best-in-class systems also offer tools for customer analytics, personalization, social media, collaboration, and more.
The SAP CRM applications have been initially an integrated on-premises customer relationship management software manufactured by SAP SE which targeted business software requirements for marketing, sales and service of midsize and large organizations in all industries and sectors.
Objectives of SAP CRM
- Contact management
- Interaction management
- Lead management
- Workflow automation
- Customer analytics
- CRM integrations
- Secure, mobile CRM

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Soumitro Dey
Process Associate
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FI Consultant
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Benifits of SAP CRM
- Improved customer experience Give contact center reps and field service technicians a 360° view of customers – so they can deliver personalized customer experiences and resolve issues quickly.
- Increased customer retention Wow your customers with personalized service that wins loyalty. Run real-time analytics to identify the best offers, the right timing, and the optimal channel.
- Higher sales revenue Boost pipeline visibility and sell more – with integrated tools for sales force automation, lead management, forecasting, cross-selling, e-commerce, and more.
- Greater process efficiency Help your sales, marketing, and service teams accomplish more with less effort – by taking advantage of automated processes and scheduled follow-up prompts.
- Work smarter – better collaboration: Share information across teams, departments, and internal and external stakeholders with collaborative CRM – to better serve customers at every touchpoint.
- This way you can gain insights from the data and improve business processes.
Certification Benefits
e-Content & Syllabus of Module
Online Assesment of Module
Industry Preferred Certificate
100% Placement Assistance
Training By Certified Trainer’s
Multiple Career Opportunities
Career Progression and Management
Content as per Current Industrial Requirements
Current Placment Drive