SAP CRM


About SAP CRM

CRM stands for customer relationship management. By definition, it covers all the ways you manage customer relationships across sales, marketing, customer service, and e-commerce. With CRM software, you can automate and integrate these customer-facing activities. Best-in-class systems also offer tools for customer analytics, personalization, social media, collaboration, and more.

The SAP CRM applications have been initially an integrated on-premises customer relationship management software manufactured by SAP SE which targeted business software requirements for marketing, sales and service of midsize and large organizations in all industries and sectors.

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Objectives of SAP CRM

  • Contact management
  • Interaction management
  • Lead management
  • Workflow automation
  • Customer analytics
  • CRM integrations
  • Secure, mobile CRM
Level A1

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Process Associate

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Benifits of SAP CRM

  • Improved customer experience Give contact center reps and field service technicians a 360° view of customers – so they can deliver personalized customer experiences and resolve issues quickly.
  • Increased customer retention Wow your customers with personalized service that wins loyalty. Run real-time analytics to identify the best offers, the right timing, and the optimal channel.
  • Higher sales revenue Boost pipeline visibility and sell more – with integrated tools for sales force automation, lead management, forecasting, cross-selling, e-commerce, and more.
  • Greater process efficiency Help your sales, marketing, and service teams accomplish more with less effort – by taking advantage of automated processes and scheduled follow-up prompts.
  • Work smarter – better collaboration: Share information across teams, departments, and internal and external stakeholders with collaborative CRM – to better serve customers at every touchpoint.
  • This way you can gain insights from the data and improve business processes.

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Certification Benefits

e-Content & Syllabus of Module

Online Assesment of Module

Industry Preferred Certificate

100% Placement Assistance

Training By Certified Trainer’s

Multiple Career Opportunities

Career Progression and Management

Content as per Current Industrial Requirements


Current Placment Drive


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